The “om nom nom” meme
by Alex
What is up with the “om nom nom” meme? I have been hearing it for the past two months at least. As a piece of slang it is meant to signal positive evaluation of an object through the onomatopoeiaic sounds of devouring it. For instance:
“[cuffs of ridiculous spell power] omnomnomnom”
I think there is a bit of infantilization here as well — I think people may believe themselves to be mimicking the Cookie Monster. Here consumption is understood as approval-through-cookie-monster-role-occupance.
I think the lolcats folks popularized it, although I hear it in a lot of different contexts. It shows up on Twitter a lot.
When some food is really good, you tend to be a bit more aggressive eating the food than you normally are.
You make the OM NOM NOM NOM sound when eating really fast and enjoying yourself, disregarding how rude it sounds in real life. Well maybe not everyone ends up making that sound but I do.